Engagement on Facebook can refer to any number of actions. It could include comments, shares, likes, check-ins, tags, or check-ins. It will help if you increase your engagement on Facebook because it allows you to increase the reach of your organic content.
When your audience interacts with your blog post in one of the ways that we’ve discussed, your reach extends to their circle of contacts. For travel companies, this can mean increased exposure for no cost.
Engagement can also indicate that your target audience is keen on your business. It is a sign that they view your blog post or business as worth a look in the crowded online world.
The algorithm used by Facebook, which determines what users see in their newsfeeds, ranks individual posts over others according to various determinants click here.
The short version is the high-quality content posted by your friends, which is likely to create positive interactions and appear ahead of all posts by publishers. The emphasis is on high-quality browsing experiences depending on the person’s interests and network.
This means that your travel company will have to do more to get visible organically (without paid ads) in your fans’ newsfeeds. These 9 tips can help you increase your Facebook engagement and organic exposure.
Get To Know Your Audience
Facebook insights can provide valuable information about your target audience and how they interact with your content. Test different formats for your content, like videos or 360-degree images, to determine which ones users respond to the most.
When you understand your website’s most effective, You can tailor your content to get the highest engagement.
Your Content Should Add Value
The value can be added through inspiring, teaching, and educating your viewers. Your content must enhance their lives somehow.
Make sure it’s diverse and informative. If your travel company provides bicycle tours for groups in Thailand, There is no requirement to post only articles on these subjects. Include additional information on travel options in Thailand or other well-known bicycle tours throughout the globe, for instance.
You’ll see why they have such a huge following at the See Australia profile. Despite their stunning images, They also add funny photos and posts to delight their fans.
Post Regularly And At The Right Times
It is crucial to know where your followers are located geographically. This is because Facebook’s newsfeed continuously refreshes with the most recent news. So, you must understand the majority of your fans’ time zone to program or publish updates to go live whenever they are on Facebook.
It’s too late at night, and they could be sleeping too early during a working day, and they’ll be at meetings in the morning and not on their phones. On the weekend, they’ll be busy with their family, errands, etc.
Optimize For Mobile
Most of your followers use Facebook through their mobile devices. According to Hootsuite, 88% of them, to be precise. In addition, they spend only a couple of seconds watching the same page followerspro.
Be aware of this when writing your posts to improve participation on Facebook. Make sure your posts are optimized for mobile. This requires eye-catching images and headlines with fewer text blocks. It is important to stop people for a few seconds when they browse and encourage them to take a second look at your message.